Launched in December 2010 Firemagic Firemaker achieved a 12% value share and a 9% volume share in Tesco (ROI) in the 12 weeks up to we 30/10/2011 adding value to the category
Firemagic Firemaker was the 5th best selling SKU in Tesco and the 3rd best selling branded SKU in Tesco (ROI) after the leading brand firelighter 48s and Drummer 80s
Firemagic Firemaker was the most successful New Product launched in all sectors (i.e. BBQ, bulk fuel, convenience logs, firelighters, others) and accounted for 97% of all NPD value in the firelighter market on a moving annual total basis that year
Packed in 3 consumer use units and retailing at €3.49 Firemagic Firemaker generated c.5 times more cash at triple the rate of stockturn for Tesco (ROI) than other competing SKUs
Retail Sales were €1.24m in this 13 week period
Inferneco continue to be innovators in the solid fuel industry, making products from waste material that are better than any other current offering in the solid fuel market.
Fuelling the future. Born in Ireland.
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