• Inferneco is an innovator in the fire lighting sector
• We make products from waste cardboard - waste to warmth
• Our product Firebuilder, has taken the science out of lighting a fire
• Not only does it light the fire but it gives a much quicker hotter fire (27 mins to 1KW) than a traditional fire lit with 4 firelighters which takes 42 mins to attain the same heat output

• To date, over #4 million units have been sold in Ireland.

• The product achieved 70% distribution in the Irish multiples

 

 

Tesco Ireland

Launched in December 2010 Firemagic Firemaker achieved a 12% value share and a 9% volume share in Tesco (ROI) in the 12 weeks up to we 30/10/2011 adding value to the category

Firemagic Firemaker was the 5th best selling SKU in Tesco and the 3rd best selling branded SKU in Tesco (ROI) after the leading brand firelighter 48s and Drummer 80s

Firemagic Firemaker was the most successful New Product launched in all sectors (i.e. BBQ, bulk fuel, convenience logs, firelighters, others) and accounted for 97% of all NPD value in the firelighter market on a moving annual total basis that year

Packed in 3 consumer use units and retailing at €3.49 Firemagic Firemaker generated c.5 times more cash at triple the rate of stockturn for Tesco (ROI) than other competing SKUs

Retail Sales were €1.24m in this 13 week period

 

Inferneco continue to be innovators in the solid fuel industry, making products from waste material that are better than any other current offering in the solid fuel market.